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WHAT I DO

With two decades in international luxury brand marketing and live events, I create strategic vision that delivers measurable business outcomes. I've worked hands-on across campaign strategy, user experience, design, and content production, paired with the marketing leadership that gets it made. My work bridges creative direction and execution, with go to market strategy turning brand vision into integrated campaigns, customer experiences, and the teams built to carry the work.

❋ Strategy & Channel Architecture

  • Building integrated campaign strategies that balance creative vision with channel performance across paid, owned, earned, and e-commerce, identifying where your audience lives and what stories drive meaningful engagement

  • Designing funnels and channel mixes by reading what works in content and engagement, then architecting clear strategic direction around those signals

❋ Creative Direction & Production

  • Leading creative from concept through execution: directing photography, video, design, web, and experiential, with campaign narratives that speak authentically to discerning audiences

  • Ensuring every creative asset serves the strategic objective, producing beautiful work that also converts

❋ Leadership & Execution

  • Building and scaling marketing teams from the ground up, with clear ownership, aligned decision-making, and a shared strategic vision

  • Managing integrated campaigns across channels and agency partners, keeping creative ambition grounded in strategic objectives and timeline

  • Expertise in luxury and entertainment positioning

❋ Strategic Instinct & Expansion

  • Reading what resonates with audiences and what drives engagement, then building strategy around those signals

  • Expanding what works and removing what doesn't keeping content and channels focused, clean, and effective by being intentional about what survives